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The Full Story Of
" It's an art form and we want to
promote this SUB-culture to the world "
Jiujitsu for life
Both founders share an unwavering passion for jiu-jitsu, embracing the martial art as a way of life that fuels personal growth and resilience. They actively compete in tournaments across Asia, pushing their limits against formidable opponents, where every match—win or loss—hones their skills and spirit.
This transformative journey on the mats has only deepened their commitment to the marial art, and they are thrilled at the prospect of taking on new challenges in competitions across America, Europe, and Australia, ready to test their mettle on a global stage.
C0-FOUNDER, Liam
Brown belt under Tempo Jiujitsu
A Hong Kong native and sports science graduate, Liam Sheridan found his calling on the jiu-jitsu mats in 2018, where his love for design and athleticism collided. Inspired by the Kaizen philosophy of constant growth and icons like Bruce Lee, Liam brings a creative edge and relentless drive to SubOnly. His vision? To craft unisex rashguards that blend innovative design, premium quality, and the soul of the sport—gear that fuels every grappler’s journey, roll after roll.
2024 Copa de HK / No Gi / Purple / Medium - Gold
2024 ASJJF Taiwan / No Gi / Purple / Light - Gold
2023 BJJ Roots Grandprix Singapore/ Purple / Light – Gold
C0-FOUNDER, Louie
Purple belt under Tempo Jiujitsu
Alumnus of the University of the Arts London, with a background in Fashion Design. Now venturing into the world of Jiu-Jitsu, ready to create a new martial ART form for the Gi and No-Gi space. Dedicated to crafting unisex designs, with an unwavering commitment to prioritizing quality over quantity in each creation.
2024 Asian Jiu-Jitsu IBJJF Championship / Gi / Blue / Rooster - Gold
2023 BJJ Roots Grandprix Singapore/ Gi / Blue / Rooster - Gold
PARTNER - U.S.
Director, Nei
A former creative director and global wanderer, Nei embraced jiu-jitsu in 2020, blending MMA, yoga, and rock climbing. Meeting Louie in Hong Kong ignited a shared vision for SubOnly, a women-centric yet inclusive rashguard brand celebrating all athletes. With bold designs and a storyteller’s heart, Nei shapes gear, rebuilds the digital experience, drives US growth, and fuels the “Roll Hard, Love Soft” mission, empowering a global jiu-jitsu community where every roll gives back.
2024 AJP Bangkok / No Gi / Blue / Feather - Silver
2024 SouthEast Asian Grappling Tournment / No Gi / Blue / Feather - Silver
2024 SouthEast Asian Grappling Tournment / No Gi / Absolute / Feather - Silver
2023 Rio International Open IBJJF / Gi / White / Feather - Gold
2023 South America Master International / Gi / White / Feather - Silver
2023 ADCC Thailand / No Gi / Absolute / Feather - Silver
PARTNER - U.K.
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