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The Full Story Of
" It's an art form and we want to
promote this SUB-culture to the world "
Jiujitsu for life
Both founders share an unwavering passion for jiu-jitsu, embracing the martial art as a way of life that fuels personal growth and resilience. They actively compete in tournaments across Asia, pushing their limits against formidable opponents, where every match—win or loss—hones their skills and spirit.
This transformative journey on the mats has only deepened their commitment to the marial art, and they are thrilled at the prospect of taking on new challenges in competitions across America, Europe, and Australia, ready to test their mettle on a global stage.
Liam
Co-Founder | Brown Belt | The One Who Started This Madness
Hong Kong born, sports science grad, and full-time mat addict since 2018. Liam’s life changed the day he stepped on the mats and realized design + athleticism + choking people = pure magic. Channeling Kaizen vibes and Bruce Lee energy, he’s the creative force and relentless grinder behind SUBONLY. His mission? Unisex rashguards so dope they make every roll feel like date night… even when your spouse is knee-on-belly. (Spoiler: he’s married to the other half of this chaos.)
2024 Copa de HK / No Gi / Purple / Medium - Gold
2024 ASJJF Taiwan / No Gi / Purple / Light - Gold
2023 BJJ Roots Grandprix Singapore/ Purple / Light – Gold
Louie
Co-Founder | Purple Belt | The Fashion Wizard Who Said “I Do”
University of the Arts London alum with serious fashion cred, Louie traded catwalks for collar chokes after falling for both jiu-jitsu… and the guy already obsessed with it. Now a happily married purple belt, Louie is on a mission to turn martial arts gear into actual martial ART — bold, unisex, high-quality pieces that look as good as they feel. Quality over quantity, always. Because if you're gonna get submitted by your best friend, you might as well look fire doing it.
Together, this real-life married couple is building SubOnly from the heart (and probably a few friendly arguments over belt promotions). Part love story, part grind, 100% jiu-jitsu soul — they’re creating gear that celebrates growth, inclusivity, and the beautiful chaos of rolling with the person who knows all your tricks… and still taps to your bad jokes.
2024 Asian Jiu-Jitsu IBJJF Championship / Gi / Blue / Rooster - Gold
2023 BJJ Roots Grandprix Singapore/ Gi / Blue / Rooster - Gold
PARTNER - U.S.
Director, Nei
A former creative director and global wanderer, Nei embraced jiu-jitsu in 2020, blending MMA, yoga, and rock climbing. Meeting Louie in Hong Kong ignited a shared vision for SubOnly, a women-centric yet inclusive rashguard brand celebrating all athletes. With bold designs and a storyteller’s heart, Nei shapes gear, rebuilds the digital experience, drives US growth, and fuels the “Roll Hard, Love Soft” mission, empowering a global jiu-jitsu community where every roll gives back.
2024 AJP Bangkok / No Gi / Blue / Feather - Silver
2024 SouthEast Asian Grappling Tournment / No Gi / Blue / Feather - Silver
2024 SouthEast Asian Grappling Tournment / No Gi / Absolute / Feather - Silver
2023 Rio International Open IBJJF / Gi / White / Feather - Gold
2023 South America Master International / Gi / White / Feather - Silver
2023 ADCC Thailand / No Gi / Absolute / Feather - Silver
PARTNER - U.K.
Coming Soon...